Corporate Report Wisconsin, October 2009
There’s good news for the increasing number of consumers looking to buy local foods: A group of Wisconsin organizations have started matching local grocery stores with more than 50 local farmers and food companies and launch a new Grocers Buy Local campaign.
In mid-September the initiative launched publicly at Miller & Sons Supermarket in Verona, and the event was the first in a series of events taking place this fall in participating grocery stores around southern Wisconsin. The first event featured a total of 50 local foods produced in Wisconsin, using special signage and information.
“Grocers Buy Local” is a consortium of the Wisconsin Department of Agriculture, Wisconsin Grocers Association, Thrive and UW-Extension. The program aims to increase the visibility of local foods by revitalizing the state’s Something Special from Wisconsin trademark program. The initiative promotes food products from across the state, and is being implemented on a pilot basis in groceries in the eight-county region of south central Wisconsin.
There’s good news for the increasing number of consumers looking to buy local foods: A group of Wisconsin organizations have started matching local grocery stores with more than 50 local farmers and food companies and launch a new Grocers Buy Local campaign.
In mid-September the initiative launched publicly at Miller & Sons Supermarket in Verona, and the event was the first in a series of events taking place this fall in participating grocery stores around southern Wisconsin. The first event featured a total of 50 local foods produced in Wisconsin, using special signage and information.
“Grocers Buy Local” is a consortium of the Wisconsin Department of Agriculture, Wisconsin Grocers Association, Thrive and UW-Extension. The program aims to increase the visibility of local foods by revitalizing the state’s Something Special from Wisconsin trademark program. The initiative promotes food products from across the state, and is being implemented on a pilot basis in groceries in the eight-county region of south central Wisconsin.