Business Tools

Whether you’re an existing business looking to expand or just getting started, consider Thrive your connection to the people and programs that can help you meet your goals.

If you’re like many businesses, efficient access to capital is more important than ever. For this reason, Thrive has created the Capital Connections Inventory to help streamline and navigate the hundreds of financial incentive programs available at the federal, state, and local levels.

Thrive has also developed strong relationships with people across the Madison Region, from business and community leaders to elected officials and economic development professionals, launching collaborative projects that allow us to better understand and meet the needs of businesses.

It’s our mission to create a dynamic environment where people and businesses prosper. Thrive can help you take advantage of the assets and opportunities this region has to offer -- from taxes, site availability, and more.

Put our knowledge and tools to work for you.

Funding: Capital Connections

Our Capital Connections Inventory is a comprehensive database of financial tools available for businesses and economic development projects in the Madison Region. With information on more than 350 financial programs, Capital Connections is your one-stop resource for accessing funds.

Site Selection

We’re here to help you find the building, site, or community that perfectly fits your needs. Visit our state’s most complete database of sites and building information, with robust search and filtering capabilities.

Business Link

Thrive is committed to serving the businesses in our community. Through Business Link, the region’s first formal business retention program, we’re building relationships and helping existing businesses grow throughout our region.

Best Practices Series

Our Best Practices Series provides interactive educational opportunities for local professionals to learn about best practices in using economic development tools.

Taxes & Incentives

Wisconsin has implemented important tax and regulatory reforms to make our state a more competitive place to do business. Our summary serves as a launchpad for all the information that new businesses need.

Starting a Business

We celebrate entrepreneurs and work to support the efforts of those who want to transform an idea into a thriving business. Take advantage of the tools, expertise, and networks that our region offers.