Wisconsin State Journal, 10.22.07
An appetite is emerging overseas for cranberries.
Cheryl Urban of Wisconsin Rapids, a cranberry grower who also processes the crops of six other growers, said 30 percent of her firm's sales will go to foreign markets this year. In 2001, she had no cranberry sales overseas.
"It was just a matter of getting the message out about cranberries," she said. "It's becoming a staple for them just as it is for us."
The message is for a product that is tasty, healthy and versatile, growers say, as it shows up in everything from soap to nut breads.
An appetite is emerging overseas for cranberries.
Cheryl Urban of Wisconsin Rapids, a cranberry grower who also processes the crops of six other growers, said 30 percent of her firm's sales will go to foreign markets this year. In 2001, she had no cranberry sales overseas.
"It was just a matter of getting the message out about cranberries," she said. "It's becoming a staple for them just as it is for us."
The message is for a product that is tasty, healthy and versatile, growers say, as it shows up in everything from soap to nut breads.