Wisconsin Ag Connection, 10.30.08
Metcalfe's Sentry of Madison and Pierce's Market this week formally launched the active phase of the region's first online system designed to increase local consumption of locally-produced products by matching buyers and sellers.
Greenleafmarket.com, developed by local entrepreneur Heather Hilleren, facilitated the purchase of product for both grocers from Fennimore Produce Auction, a wholesale produce auction supplied by local Amish growers based in Fennimore.
Thrive, the regional economic development enterprise for the eightcounty Madison Region, has also been an active partner in launching this venture with Website.
Metcalfe's Sentry of Madison and Pierce's Market this week formally launched the active phase of the region's first online system designed to increase local consumption of locally-produced products by matching buyers and sellers.
Greenleafmarket.com, developed by local entrepreneur Heather Hilleren, facilitated the purchase of product for both grocers from Fennimore Produce Auction, a wholesale produce auction supplied by local Amish growers based in Fennimore.
Thrive, the regional economic development enterprise for the eightcounty Madison Region, has also been an active partner in launching this venture with Website.