1) The Madison Region: Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock and Sauk counties. Eight counties, eight times the resources.
2) Economic development and quality of life work hand in hand.
3) Target sector development: agriculture, biotechnology and healthcare. These sectors were chosen because of our regional asset base and because they have a positive impact on the quality of life. Not recruitment: grow your own.
4) Marathon, not a sprint: A grow-your-own model based on the needs of our target sectors is a long-term, sustainable development model. Short term goals in a long-term strategy.
5) Servant leadership: Bringing together groups that wouldn't come together naturally for new and improved results. Our work focuses on supporting the efforts of our partners - an enhancement of efforts, not a duplication.