Aldo Leopold, considered by many as the father of wildlife management in the U.S., would be proud of Wisconsin's burgeoning reputation as a green leader, and the Madison Region's work in the green, sustainable, and bioeconomic fields. Even Leopold's namesake building, the Aldo Leopold Legacy Center (located in the Madison Region), was recently cited as the greenest building the U.S. Green Building Council has ever rated.
In a state that
Forbes magazine recently ranked at the nation's 16th greenest state, its capital city, Madison, is ranked in the Top 25 Green Cities list. The communities of Baraboo, Beloit, Johnson Creek, Madison, Spring Green, and Waterloo have all taken official action to become eco-municipalities.
These strong sustainability trends in our region and state have lead to strong growth in the eco-tourism market, bringing a new stream of business and tourism potential to the region. Even our international airport has received environmental awards. The trends have also sparked great opportunities for the growing bioeconomy in this region.
Sustainable business growth is about the triple bottom line - people, planet, and profit. The green tradition in the Madison Region opens up a wealth of possibilities for development.