A Drive to Thrive - Regional Economic Development Group Gets a New Name
Capital Times, 12.5.07
The San Francisco Bay Area has Silicon Valley. The Chapel Hill area of North Carolina calls itself Research Triangle. And now, the Madison area wants to be known as "Thrive."
Perhaps hoping for a self-fulfilling prophesy, the Regional Economic Development Entity is changing its name to Thrive and is launching a new Web site in a bid to attract businesses to the Capital Region of the state. The business sectors the group is targeting are agriculture, biotechnology and health care.