Wisconsin Entrepreneurs' Network, 12.01.08
Madison entrepreneur Heather Hilleren wanted to make it easier for restaurants, hospitals, schools and
grocery stores to purchase products from local growers with Greenleaf Market, the Web site she started in 2007. In October 2008 Hilleren reached a milestone when product was delivered to two Dane County based grocery stores as a result of purchases facilitated through the site.
Greenleaf connected Metcalfe's Sentry and Pierce’s Market to Fennimore Auction, a wholesale produce
auction supplied by local Amish growers based in Fennimore, Wisconsin. Without Greenleafmarket.com, this transaction may never have happened.
Madison entrepreneur Heather Hilleren wanted to make it easier for restaurants, hospitals, schools and
grocery stores to purchase products from local growers with Greenleaf Market, the Web site she started in 2007. In October 2008 Hilleren reached a milestone when product was delivered to two Dane County based grocery stores as a result of purchases facilitated through the site.
Greenleaf connected Metcalfe's Sentry and Pierce’s Market to Fennimore Auction, a wholesale produce
auction supplied by local Amish growers based in Fennimore, Wisconsin. Without Greenleafmarket.com, this transaction may never have happened.