Report shows $1.5 billion annual impact of bicycling in WI
Wisconsin State Journal, 02.01.10
Recreational cycling generates $1.5 billion in economic activity a year in Wisconsin, according to a first-of-its-kind study.
The figures, which include dollars produced by the state's bicycle manufacturing, sales and services industry, suggest cycling has as much impact on the state's economy as deer hunting.
Graduate students in UW-Madison's Nelson Institute for Environmental Studies conducted the review.