The Madison region isn't the only part of Wisconsin to brand itself.
New North -- Eighteen counties in northeastern Wisconsin. Milwaukee 7 -- Seven counties including Milwaukee. Centergy -- Marathon, Wood and Portage counties. Momentum -- Dunn, Chippewa, Pepin and Eau Claire counties.
Representatives from those four organizations and Thrive, the south-central Wisconsin region 's newly named organization, sit on Gov. Jim Doyle 's recently created business advisory council. The state has contributed $270,000 to Thrive for two years.